Positioning

Branding

  

A marketing positioning statement, also referred to as the Value Proposition, is a critical strategic marketing document that can be used to guide your organization's strategic marketing planning and development of the marketing messaging and creative intent. 


ARA works with business owners and executive management teams to develop a positioning statement that clearly defines and strategically communicates the organization’s target customer, the customers most important unmet need, the organization’s competitive advantage and the organization’s “brand” reason to believe.

Strategic Marketing Plan

Contact us today to discuss ARA's simplified Go to the Market Plan for start-ups or your full service Strategic Marketing Plan.